Many of you have probably heard of the switch from Sci Fi to Syfy but I thought I’d post the great idents and infographics. The branding was handled by Proud Creative who partnered with ManvsMachine for the onscreen graphics and Chester Jenkins of Village to develop a bespoke type family.

SyFy has encountered much criticism with the re-brand but I for one have no problem with it. In fact, it’s quite welcome — the new identity is fresh and provides a more ambiguous look to the channel with many of their programs branching from the traditional space/science fiction genre. Check out SyFy.com for another look at the branding (and some good shows).

via: Brand New